Sales and Marketing Director

Role: Sales and Marketing Director
Location: South East & East of England
Salary: £70,000 - £75,000 + car allowance and bonus

A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team.

This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes.

The Role

As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee-paying markets.

Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission.

Key Responsibilities

• Develop and implement a multi-site sales and marketing strategy
• Drive occupancy growth across all services
• Build and maintain strong relationships with local authorities, commissioners, and key stakeholders
• Lead private fee-payer enquiry generation and conversion activity
• Support homes with tours, open days, and community engagement initiatives
• Analyse performance data to identify trends and growth opportunities
• Coach and support Home Managers and teams in sales best practice
• Oversee brand positioning, digital presence, and marketing campaigns

About You

• Proven experience in a senior sales and marketing role within the care home sector
• Strong understanding of both local authority and private fee-paying markets
• Demonstrable success in delivering occupancy growth across multiple sites
• An inspiring leader with the ability to engage, influence, and develop teams
• Commercially minded with strong analytical and strategic thinking skills
• Excellent communication, networking, and relationship-building abilities
• Full UK driving licence and willingness to travel across the region

What’s on Offer

• A senior leadership position with significant influence and impact
• The opportunity to shape growth within an expanding organisation
• A supportive, collaborative, and values-driven working environment
• Competitive salary and benefits package